Overview: In an ever-connected digital world, having a well-defined social media marketing strategy is key to standing out and growing your business. This course will guide participants through the process of creating an effective, customized social media marketing plan tailored to your business model. From understanding what content to post and where to post it, to timing your social media activities for maximum impact, this course offers a comprehensive exploration of today's most popular platforms. You'll also learn the essentials of advertising on social media and explore valuable tools and resources to enhance your posts.